WHY DIGIMORPHÉ? THE FIRST PART ,“DIGI- ”, COMES FROM THE LATIN WORD DIGITUS, “FINGER”. THE PRESENT-DAY WORD “DIGITAL” IS ALSO DERIVED FROM DIGITUS. THE SECOND PART, “-MORPHÉ”, IS ANCIENT GREEK FOR “FORM” OR “SHAPE”. IN [ DIGIMORPHÉ ] THESE MEANINGS ARE COMBINED TO EXPRESS THE BLEND OF HANDMADE AND DIGITAL CRAFTSMANSHIP THAT DISTINGUISHES THE LABEL.